The organizer of the Virtual Summits is Dave Cross LLC, a two-person company consisting of Dave Cross and his wife Marlene. Dave is a long-time Photoshop educator who, in May 2020, saw a need for virtual conferences that provided free classes with optional paid passes. Dave has organized 6 Photoshop summits, the Video Creators Virtual Summit and 2 Lightroom summits.

For the Lightroom Virtual Summit 2024, Dave has partnered with Lightroom expert and instructor Matt Kloskowski, to bring together a world-class team of expert instructors teaching top-notch Lightroom classes.